Two Favorite Holiday's Essay Example | Topics and Well Written Essays - 750 words

Two Favorite Holiday's - Essay Example These holidays also mark important events in my own personal history and offer many exciting things for me to engage in with my family. Thanksgiving has always been, and will always be, a family holiday to me. My daughter was born the day before Thanksgiving, November 23, in 2005, and it was an event that I could not be more thankful for. Not only is Thanksgiving a celebration of things to be thankful for and spending time with family, but it also exists to me as a reminder of my daughter’s birth. The rest of my family joins in the festivities to celebrate both Thanksgiving and the birthday of my daughter. Similarly, the Fourth of July is one of my favorite holidays because I get to spend it in the company of my family and closest friends. Since we are celebrating our freedom and independence as Americans, it only makes sense that the Fourth of July should be a family event, since we can all celebrate our freedom as American citizens together. Another similarity between Thanks giving and the Fourth of July that I enjoy is the vast array of different foods. During Thanksgiving, my family serves, among many other things, turkey, dressing, and a large variety of desserts, such as chocolate and pecan pie. The food on Thanksgiving is considered special to us since we normally do not eat a lot of these foods throughout the rest of the year, and we take great care in preparing them for the holiday feast. The food enjoyed on the Fourth of July includes hamburgers and hotdogs, which are the best barbecue foods, and all of the wonderful little finger foods, like various types of chips and pretzels. While these foods are eaten more frequently during the year, they are more enjoyable when eaten during a holiday and while enjoying the perfect summer weather. One of the greatest differences between these two holidays is the weather. Thanksgiving is always so cold; there have been some years when there has been snow. The majority of the day is spent inside with my famil y where it is warm. The presence of the people I love most makes it even more cozy. Sometimes we go outside to play in the snow, even though it is never a great amount, but we are always grateful to come back in to the warmth. Meanwhile, the Fourth of July is hot, sometimes almost unbearably so. Regardless of this, most of the day is still spent outside. The nights are the best; it is warm enough to enjoy the weather, but the sun is not beating down on us to make it hard to handle. Despite the differences in weather, each holiday brings about different activities to participate in. On Thanksgiving, besides spending time with my family, I like to look through all of the shopping ads and begin making my game plans for shopping on Black Friday. I figure out where I will be shopping, what I will be buying in preparation for the Christmas holidays, and how to manage it without getting caught up in the rush of that busy Friday. On the Fourth of July, the day is enjoyed by swimming and wat ching the many available displays of fireworks. While we often go to Joe Davis Stadium, Bridgestreet, or Decatur at Point Mallard Park to watch the fireworks, we sometimes like to make our own fireworks displays at the home of close friends that live in the country. Holidays are important to people and their families. What is even more important is what someone can take from their experiences during

Rational in Buying Case Study Example | Topics and Well Written Essays - 4750 words

Rational in Buying - Case Study Example The consumer obviously would like the personality traits to be that of his own. Characteristics that brands would like to associate with are a sense of dependability, understanding, and caring; a friend who is always there to care, respect, comfort, and enjoy (Brand Personality-The relationship Basis Model, groups.haas.berkeley.edu). It was thought that companies were responsible was the creation of a brand, or its managers and planners, but the reality is far from these. Brands are created by ordinary people like us. It is the extent to which it makes sense and the role it plays in a consumer's life that builds a brand. There are two questions which should be asked: How different are these brands, and how relevant is it to us, as consumers A product becomes a brand not when it talks about itself, but when people talk about it. Every single thing that one does builds a brand. 2.0 Executive Summary The three key elements of demographic segmentation variables are age, gender and the life cycle. Age is an important demographic variable in brand development and sales, as purchases vary from one demographic to another. Those in the age group of 12-18 would have a different view of a product than those in the 30-45 age brackets. This can change again with those 50 and above. So, how do marketers identify the needs of these age groups, and what are the parameters by which they can gauge the right demographic for expanding their market and brand Today, most consumers are aware of his/her rights and are well informed. Television, newspapers and magazines have only contributed to their better understanding of the world around them. Internet has gone a step ahead in educating and promoting awareness at the click of a button. So... The three key elements of demographic segmentation variables are age, gender and the life cycle. Age is an important demographic variable in brand development and sales, as purchases vary from one demographic to another. Those in the age group of 12-18 would have a different view of a product than those in the 30-45 age brackets. This can change again with those 50 and above. So, how do marketers identify the needs of these age groups, and what are the parameters by which they can gauge the right demographic for expanding their market and brand? Television, newspapers and magazines have only contributed to their better understanding of the world around them. Internet has gone a step ahead in educating and promoting awareness at the click of a button. So knowledgeable is today’s consumer that it becomes difficult for manufacturers and producers to associate themselves with them. However, there are certain influences that demarcate these demographics, the 4Ps of marketing namely , product, place, promotion, and price. These elements have a direct impact on a consumer’s buying rationale. In order to understand the topic on a consumer’s buying rationale on the three demographics, this paper explores the importance of branding, and the role of the 4Ps in influencing the buying behaviour.. Three age groups are considered for this analysis; 12-18, 30-45 and those over 55. The primary objective of this paper will be to research the factors that contribute to consumer buying rationale.